Greeley, Colorado (April 6, 2021) – Flood and Peterson, a full-service insurance brokerage firm, has announced the completion of a comprehensive rebrand. Undertaken to reflect the company’s commitment to evolving as industry and client needs change, the initiative includes a variety of aesthetic enhancements including updates to its logo and website.

“This update is vital because our industry is changing rapidly,” said Flood and Peterson Chairman and CEO Royal Lovell. “Our business has always been responsive to client needs, and it is important that our brand reflects who we are today, and the culture and values that are integral to our success here at F&P.”

While the company’s visual identity has been updated and its website has been redesigned, neither the Flood and Peterson name nor the company’s offerings have changed.

“Our visual identity now better represents the consistent cross-platform experience people can expect when interacting with us,” said Director of Marketing and Communications Sabrina Nowling. “In addition, changes to our website have made it even easier for visitors to find the information they need.”

Flood and Peterson has Colorado office locations in Greeley, Fort Collins and Denver.  

“We feel the new, contemporary look of our branding expresses our eagerness to face the challenges and embrace the opportunities ahead,” added Royal. 

Visit www.FloodPeterson.com to explore the new website and brand.

About Flood and Peterson

Founded in 1939, Flood and Peterson is Colorado’s leading insurance broker and one of the largest employee-owned brokerages in the nation. Providing solutions in commercial insurance, employee benefits, personal insurance and surety programs, Flood and Peterson is a long-term partner to its clients and community.